Packaging bag trading
Dupuis Frères store trade bag with a red, white and green floral-style pattern, with the word ITALY in the center. DUPUIS is marked on top.
- Accession Number 2021.02.EMB.44
- Date 1973 c
- Materials plastic
- Measurements 46,5 x 40,5 cm
Historical context
In the 1970s, Montreal department store Dupuis Frères, a French-Canadian institution, sought to diversify its clientele by attracting Italian immigrants, then more inclined to frequent English-language stores such as Eaton’s. This trade bag was part of a marketing strategy designed to appeal to this community. This bag of tricks is part of a business strategy aimed at attracting this community.
Italians immigrated to Canada ...
- Accession Number 2021.02.EMB.44
- Date 1973 c
- Materials plastic
- Measurements 46,5 x 40,5 cm
© © Collection Pointe-à-Callière, fonds Frédéric Cloutier, 2021.002.EMB.044
Photo by Victor Diaz Lamich
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