Bra
White bra in original box and manufacturer’s label. Dupuis store label and sales receipt.
- Accession Number 2021.02.OBJ.156.1-5
- Marchand Dupuis Frères
- Fabricant / Éditeur Playtex
- Date 1962
- Materials cardboard, fiber, nylon, paper, plastic, rubber
- Measurements 23 x 12 x 2,5 cm
Historical context
This type of push-up bra, marketed by Playtex at the turn of the 1950s, is an original creation by Montreal designer Louise Poirier. This model, with its metal support and pronounced point, enjoyed great popularity in the fashion world during the 50s and 60s.
While corsets had long dominated women’s underwear fashion, at the beginning of the 20th century, the word bra was used to designate a new lingerie model innovated by Fr...
- Accession Number 2021.02.OBJ.156.1-5
- Marchand Dupuis Frères
- Fabricant / Éditeur Playtex
- Date 1962
- Materials cardboard, fiber, nylon, paper, plastic, rubber
- Measurements 23 x 12 x 2,5 cm
© Collection Pointe-à-Callière, Frédéric Cloutier fonds, 2021.002.OBJ.156.1-5
Photo by Paul Dionne
- On display
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