Advertising poster
Red, white and green oval advertising poster with black and white text. Poster identical on both sides.
- Accession Number 2018.19.12
- Date 1946
- Materials metal
- Measurements 82 x 61 x 5 cm
Historical context
This billboard promotes “Wolf’s Head” motor oils. It is used by Radio-Canada as a backdrop for some television shoots.
Founded in Reno, Pennsylvania in 1879 by A.L. Confer, Wolf’s Head was then known as The Empire Oil Works. The company was built around a new method created by Confer to produce high-quality kerosene for lighting. Gradually, the company shifted its focus to the production of motor oil and lubr...
- Accession Number 2018.19.12
- Date 1946
- Materials metal
- Measurements 82 x 61 x 5 cm
© Pointe-à-Callière Collection, 2018.019.012
Photo by Victor Diaz Lamich
- On display
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