Advertising

British advertisement in color. A man hides his savings in his floorboard. English text accompanies the illustration.

  • Accession Number 2020.02.2177
  • Fabricant / Éditeur Puzzel Find A Thief 15-906 P.
  • Period 19th century, 20th century
  • Measurements 13,9 x 9,7 cm
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Historical context

Before the beginning of the 19th century, very few banking institutions were prepared to accept savings deposits from individuals. Savers took the “sock method” of keeping their savings at home. This popular expression was commonly used by advertisers and savings banks in the first quarter of the 20th century to promote the deposit of savings from the home to the bank account.

At a time when poverty was affecting a larg...

  • Accession Number 2020.02.2177
  • Fabricant / Éditeur Puzzel Find A Thief 15-906 P.
  • Period 19th century, 20th century
  • Measurements 13,9 x 9,7 cm
Download PDF file

© Pointe-à-Callière Collection, 2020.002.2177

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