Advertising bank

Italian black and white advertisement for the Italian savings bank Cassa Di Risparmio Di Trento. Two children hold a clay piggy bank in front of their mother, who opens the door. Italian text accompanies the illustration.

  • Accession Number 2020.02.2103
  • Fabricant / Éditeur Marucelli
  • Period 1st quarter of the 20th century
  • Measurements 22,3 x 14,8 cm
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Historical context

Savings banks gradually appeared in the 19th century, and began issuing metal piggy banks in the 20th century. These means of promoting and managing savings supplanted the traditional clay piggy banks or other types of piggy bank, which were fragile and insecure, and were not linked to any institution.

At the beginning of the 20th century, the Italian banking environment was dominated by the Bank of Italy, formed in the wake of the...

  • Accession Number 2020.02.2103
  • Fabricant / Éditeur Marucelli
  • Period 1st quarter of the 20th century
  • Measurements 22,3 x 14,8 cm
Download PDF file

© Pointe-à-Callière Collection, 2020.002.2103

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